Phenix is a prestigious Japanese sportswear brand that creates gear and apparel that’s used and loved the world over. The brand’s founder, Kazuo Tajima, set out to build a company using knowledge and experience that spans from the ski cultures of Europe, the US and Japan. This knowhow resulted in Phenix, a brand that is always pushing boundaries to design the best materials, technologies and styles for professionals and beginners alike.
‘Beyond the Horizon’ is Phenix’s design moto and philosophy. They use this to set their products apart from the rest, creating beautiful and functional pieces that are always at the forefront of performance technology and innovation. They develop Phenix ski wear with the explorer in mind, inspired by the bold notion of travelling, discovering and venturing beyond the horizon.