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New Arrivals

Electric was founded in 2000 in California, by a group of hopefuls who wanted to change the active eyewear game for good. The trio collaborated to create high quality eyewear that’s rooted in the rich cultural scene of their home, Southern California. Their pieces are inspired by music, art, snowboarding, surfing and skateboarding. The Electric range is designed in California and made in Italy, to ensure that every item is as authentic and well made as possible.

Electric creates a varied and stylish range of eyewear, from sunglasses to snow goggles there’s something for every outdoor enthusiast! Electric snow goggles are designed to improve your sight and your style when you’re out on the slopes. With expert technological snow goggle features such as spherical lenses, lens venting systems and triple layer face foam, you’re sure to have your best and safest experience yet.