Find your freedom and expression in 686 Apparel.
Forged out of the Californian slopes, this brand was launched by board-obsessed founder, Michael Akira West. Since stepping on a skateboard in the eighties, Mike has been obsessed with board-based sports, switching to snowboards in later years.
Since launching his own brand in 1992 from a project started at the University of Southern California, Mike has been designing insulated 686 snowboard clothing based on Californian skiing culture.
Designed and launched with Los Angeles street culture in mind, Mike’s hands-on business model has seen the company thrive overseas with year-round snow gear collections.
686 prides itself on quality base-layers, and innovative SMARTY® snowboard jacket and pant designs. Its bright designs incorporate the brands’ LA roots, while its insulated technical equipment stems from the surrounding peaks.
Practical snow apparel and accessories are made in controlled environments and triple-tested to ... Read more