Fera was founded by Betty Tung back in 1978. She was able to rise above all the obstacles before her to create a brand that provided high quality fashion skiwear to women, at accessible prices.
Betty’s background was in chemical engineering - she used this to create skiwear with cutting edge fabric technology and garment development. Fera’s manufacturing is grounded in excellence, and they maintain that level of quality to this very day.
Fera skiwear is still a family owned operation, and it’s now one of the leading ski wear brands for women. Their style is classic, elegant and highly wearable – from high action to chilled out relaxation, Fera pieces are sure to keep you both stylish and protected.