Elude is rooted in a passion for creativity and for snow. It’s the brother band of Rojo, which was first formed in 1987. Rojo is notorious as the first female snow brand and it began with creating headgear. Their creative designs captured the attention of athletes and amateurs alike, and soon with the huge success of Rojo, the family company decided to create Elude.
Elude was formed to produce unique, exciting men and boys’ snow apparel. They focus on creating clothing that is functional, long lasting and wearable. Each piece is crafted to provide the wearer with maximum comfort and protection against the harsh weather conditions that winter can throw at you.
Elude snow gear offers a wide range of interesting, artistic clothing for all adventure lovers. With après boots, ski boots, outerwear and basics, their wide product span will elevate your snow style and experience for many years to come. Feel creative and free for your next day out on the slopes with Elude.