Bula was founded in 1983 on the beaches of Fiji. The company’s founders were captivated by Fiji’s joyful, colourful lifestyle and loved it so much that they named their brand after the Fijian greeting “Bula”, meaning “good life, health and happiness.” This philosophy is at the core of the company, and the values of health and happiness are present in each and every product that they create to this day!
Bula is an international leader in winter headwear. Their unique, colourful designs are adored literally everywhere - they were even the US ski team’s official headwear supplier!
Bula has since expanded to make gloves, socks, sweaters and thermals all crafted from technical fabrics, made to protect you from the harsh outdoors. Designed to be worn in all winter weather conditions, Bula snow gear is the first choice for fun and functional pieces that will keep you warm and smiling wherever you are.