Bonfire scored its name from the passionate actions of its founders, who burned their boards in a bonfire every year as a sacrifice to better snow - commitment right? Following that ritual over 30 years ago, Bonfire has gone on to become a creator of technical snowboarding gear that withstands even the harshest winter conditions.
Their mission was to construct clothes that had that ability to protect and endure in extreme weather. The Bonfire aesthetic is tailored towards extreme snow adventurers, with energetic cuts and street style inspired tones.
Bonfire represents the original snowboarding style, it's specifically tailored to the tastes of its industry. All their technically built garments are tried and tested by the most aggressive boarders out there, ensuring that each and every piece is durable, protective, and worth investing in.