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What’s new at Auski? The rundown on this season’s hottest newcomers.
It may not be a commonly known fact, but being cool and staying relevant actually requires a lot of hard work. Here at Auski we’re all about customer service, so we’ve done the hard work and research for you! Stay up to date with what’s new this 2017/18 ski season with the hottest new brands to follow, categorised by department for your convenience.
Marketed as one of the most eco-friendly brands in the industry, Picture was founded in France by three friends who identified the need for ecologically-friendly, technical ski clothing. The brand follows a clear concept based on the strong belief that in order to continually enjoy the crazy beautiful mountains on this planet we must promote change; change that protects the environment and ensures a more sustainable future.
Picture Organic Clothing follows a uniquely French concept of clean, fresh designs made from biological cotton certified at the Global Organic Textile Standards (GOTS). 100% of their technical offerings are made of at least 50% of recycled polyester and are also certified OEKO TEX 100.
A Dutch brand made for anyone and everyone; from beginners finding their feet, to the seasoned pros whose wanderlust is never-ending – Protest aims to make their clothing accessible to as many skiers and boarders as possible. Similarly, their design ethos is to create pieces that appeal to as equally broad an audience.
Excessively aesthetic active wear has become so popular that words like “athleisure” and “sports-luxe” have been promoted out of Urban Dictionary into common English dictionaries. One of our hottest new brands for the 2017/18 season, Eivy brings athleisure to the Alps; birthing the term “alpleisure” if you will.
Crowned as the most versatile piece in your wardrobe by Auski staff, Eivy thermals are both cosy and functional; wear them on the slopes, in the village, or at yoga. The garments featured below are the Icecold Raglan top and pant in Bloom, both available in-store and online now.
Handcrafted to perfection, Bent Metal Bindings spent two years locked away in the Mervin Manufacturing R&D safe before being released to the public in 2016. A snowboard binding reimagined, construction of Bent Metal Bindings follows a strong, minimal and sophisticated design including high backs, light form straps, and the ground-breaking cube forward lean adjuster. However, their most excitable feature is without a doubt the Flex Control Drive Plates; a feature currently disrupting the snowboarding industry. Here is the lowdown…
Flex Control Drive Plates give riders three all-mountain drive plates/highback flex combinations:
Each combination allows for a unique riding experience, giving you the logical power transfer solution. If you’re curious, check out the link below for an explanation by Bent Metal Binding Works themselves.
Our latest addition to the ski department is introducing Blizzard Skis for 2018.
The well-known Austrian ski brand founded back in 1945, Blizzard skis make a return to the Australian market with a successful 2017/18 collection. Blizzard’s manufacturing process is vigorous from concept, to prototype, to the mountains, skis are specifically designed to the highest quality with modern materials to improve each individual skier’s experience.
Blizzard skis are available in store now. Auski’s top pick for men is the 2017/18 Brahma (pictured), a beautifully constructed piste all-mountain ski, the Brahma is our go-to ski for firm snow conditions. At 88mm underfoot, the Brahma is versatile enough for variable snow conditions and has become a favourite of many with its award winning shape; camber underfoot with rocker in the tip and tail. The Brahma is quick, responsive, and fun to lay over because of Carbon Flipcore technology. Available in-store now.